Proctor and Gamble (the makers of Tide) is laying off 1,600 workers including marketers after discovering that you can’t just spend $10B in advertising and think you have a strong connection with your customers.
CEO Robert McDonald said, “he would have to “moderate” his ad budget because Facebook and Google can be “more efficient” than the traditional media that usually eats the lion’s share of P&G’s ad budget.”
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Found this video a while back and really enjoyed it. Energized me to take control of my online world and strive everyday to be a little more awesome.
Yakob Faris is a smart guy…
Above shows the concentration of Social Media usage in the GTA. Includes Flickr (orange) and Twitter (blue) posts and a combo of both (white)
I found it interesting to look at the posts vs. geography… this might help
Instead of droning on about it, I’ll just redirect you to where I saw it. BLOGTO
